To utilise the bar area within the Monkbar Hotel.
Targeting local people, with a relaxed and informal feel.
Rebrand the bar to the Yorkshire Bar and Grill and develop a brand to create local interest. Create a warm, relaxed and informal style which is inviting to local people walking and driving past.
The branding and signage has resulted in more local people using the bar within the hotel. Target marketing and product development to retain and attract new customers is building on this.