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Mobile Marketing

New internet technology can be confusing - it's often fast-moving, gimmicky, fragmented, overloaded, interconnected, unregulated, and exhausting to understand.

At Ryedale Group we research and develop techologies that provide our customers with innovative, value-adding solutions. Simple.

We would love to help you to:

Provide your customers and end users with multimedia information, such as printed, video content - e.g. add video content to your print via smartphones;
Connect your marketing messages across print and digital media - e.g. drive customers from brochure or flyers directly to an e-commerce site & measure the results;
Try something new with digital technolgies (such as social media &, web marketing), demonstrate the results, and continually improve the project over time.

One of the ways we can help you is by connecting your existing marketing messages by using mobile devices - the fastest growing technology on the planet.

How could we do that?

Digital Space is a system that allows us to place an imperceptible 'digital watermark' in the digital files that make up print, audio and videos. When scanned with the Digital Space mobile app (for iPhone and Android), we can connect those files to other online digital assets. In other words, it's interactive medi-enhanced print - the best of both worlds, without disrupting the design or taking up space.

In other words, it's a true cross-media solution.

By Digitally watermarking an item, we create some very exciting opportunities and deliver some incredible benefits to users and value to brands.

Link print & video to web via computer and mobile device
Communicate and Authenticate ownership, and secure IDs.
Automatically monitor and measure broadcasts and Internet distribution
Manage digital rights and brands
Deter piracy and counterfeiting

Nigel Eaton, Plant Centre Manager at the RHS, demonstrating the RHS Perfect for Pollinators label at the HTA National Plant show 2011 - powered by Hortipak and Digital Space. (Picture courtesy of HTA National Plant Show).

Contact James Buffoni on 01751 432505 for more information.

Why Digital Watermarking?

Your customers are talking about you in social media networks and using their smartphones to do things that were unthinkable only a few years ago, but that does not mean that the core marketing skills and tools are not of use any more, if anything they are more important and of greater value when maximising the speed and efficiency of your marketing mix.

Your customers scan, search, learn, buy and share in an instant – you need to catch up.

- Get it right and you will create huge value with your customers and for your shareholders.

- Get it wrong or fail to act fast and customers will find their needs met by other brands.

Digital Watermarking Solutions: Added Value...

...For Retailers

Right place, right time, right now is what we term "Right Marketing”, maximising every sales opportunity from every piece of customer communication. Our expertise in M-commerce with simple steps can be embraced by any client.

...For Brands

Our customer engagement strategies can deliver substantial increases in direct mail response, additional on pack promotional opportunities, greater customer feedback tools and increased brand awareness. Linking the print and digital worlds makes commercial sense.

...For Security

From a simple method of copyright protection to a bespoke digital asset and image system with automated implementation and management, the use of digital watermarking is a proven way to control your IP and its use and we can integrate this in to your business.

...For Mobile Services

We develop Apps, create mobile websites for phones and tablets but more importantly we put logic and a structured approach to what we do and how we do it.

CLICK HERE to Check out the amazing Nielsen Media-Sync application.

Ryedale Group, together with Digital Space, help you work out what you need to do and then support you delivering new value in manageable "chunks”. We are here to facilitate, transfer knowledge and experience, to create solutions and get the job done.

We have skill sets that encompass design, artwork, photography, video, programming, web and web 2.0 expertise, data and customer relationship management, analytics, print, publishing, mobile web, app building, plus cutting edge consultancy that brings all these in-house skills together for the ultimate result.