Images and text are configured to present the viewer with graphics that can flip, morph and zoom and which can, at the same time, present a powerful 3D effect. A conventional flat image typically creates 3-5 seconds of audience attention. Lenticular print can give you a five-fold increase in attention grab whilst presenting two messages in the same media space normally filled by one!  PoP-PoS experts suggest that over 1/3 of in-store purchases are impulse purchases. So just how many more sales could you achieve with 5 times more audience attention.

Flip

The most commonly used lenticular effect with dramatic attention grab as one image “flips” to another.  The flip can be vertical or horizontal dependent upon the likely viewing angle.  If the product is to be moved by hand top to bottom flips tend to give a sharper image as the eyes are on the same plane when viewing the image.  For fixed POS maximum impact is often better achieved using a side to side flip so the image changes as people pass by.

3D

Used as an effect in isolation 3D is distinctive in that it uses the illusion of depth to achieve visual impact rather than that of movement. Astounding effects can be created with large or small images by using visual parallax, our perception that we can see slightly around an object. So, when looking at the 3D lenticular image the left eye views the image at a slightly different angle to the right eye and our brain organises that information and tells us we are seeing something with "depth" or "dimension". 

Morph

Morphing has a strong visual appeal as the elements of one image dynamically transform into new elements forming a new image. The effects work most effectively when there are 2 images of similar size and shape morphing against a common background. Like animation, top to bottom morphing will provide the very best effects. On most occasions however morphing will be working in both planes simultaneously.

Animate

Multiple image frames are produced with objects in different positions in each frame against a consistent background.  When the frames are interlaced together and the images are overlaid with a lenticular lens the objects become “animated” and appear to move across the background as the angle of view changes.  Whilst we find top to bottom movement achieves the most amazing effects, side to side movements can also be visually effective.

Zoom

As the angle of view changes the viewer sees a “zoom” effect that brings the image closer to or takes it further away from the viewer but with no obvious start and finish point.  The Zoom effect usually involves a single element supplied at its largest size within the artwork. Great impact can be achieved by focusing on strong features such as a product features, logos and key words.